♥️♥️🧠 Love Love Brain

Founder • Entrepreneur • Creative

Pronounced add-ah-LEAN – rhymes with Tennis Queen

I have spent more than 30 years creating businesses, products, experiences, and communities.

My life has taken me through banking, construction, professional poker, art, luxury retail, tennis, entrepreneurship and now something I never expected: rebuilding my life after a traumatic brain injury.

Today, that journey has become Love Love Brain.

01 – My Story

I was born in Bath, England to Iranian parents and grew up across different cultures, countries, and experiences.

Entrepreneurship and creativity have always been part of my family. My mother owned ADELINE, a luxury children’s boutique on Canon Drive in Beverly Hills. My father built businesses in hospitality, real estate, and development while always having an eye for design.

Years later, I opened my own store only a few blocks away.

Creativity seems to run in the family.

Tennis Changed My Life 🎾

I did not pick up a tennis racket until I was 30.

I fell completely in love with the sport.

Tennis helped me lose 60 pounds and eventually progress from a beginner 2.5 player to an advanced 4.5 player.

That transformation inspired Love Love Tennis, my luxury tennis lifestyle brand.

I created the Court to Cocktails collection because I wanted beautiful tennis clothing that celebrated women’s bodies rather than asking women to fit into someone else’s idea of an athlete.

Love Love Tennis grew into a three-story Beverly Hills boutique and racket sports pro shop offering apparel, jewelry, bags, accessories, custom rackets, events, and tournaments.

Tennis became much more than a sport to me.

It became community.

My Roots – Heritage & Transformation

Tehran, Iran – My Parents’ Wedding. My parents married in Tehran, Iran. I was born in Bath, England – a heritage that spans continents and cultures.

Beverly Hills – Grandma Mahin Arjad. My grandmother Mahin Arjad took a tennis lesson in Beverly Hills – long before I ever picked up a racket at 30.

Finding peace and connection through equestrian pursuits – a passion that complements my love for tennis and wellness.

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02 – My Entrepreneurial Journey

Before Love Love Brain, I spent decades building businesses in very different industries.

❤️ Love Love Tennis | 2015 to 2024
Founder and CEO of a luxury tennis lifestyle brand and Beverly Hills retail destination.

❤️ Bliss by Adeline | 2014 to 2015
Fine jewelry inspired by meditation, wellness, and chakra gemstones.

❤️ CHOCbite | 2012 to 2014
A customizable luxury chocolate company featuring handcrafted chocolates and confections.

❤️ ARTSYer | 2009 to 2012
A sustainable fused-glass art company transforming reclaimed materials into art.

❤️ Commercial Banking | 2005 to 2014
Managed business and real estate financing relationships and multi-million-dollar portfolios.

❤️ Professional Poker | 2002 to 2005
Competed professionally and reached a World Series of Poker final table.

❤️ General Contracting | 1995 to 2002
Designed and managed luxury residential cabinetry, kitchens, bathrooms, stonework, and remodeling projects.

Different businesses. Different industries.

But the common thread has always been the same:

Create something meaningful. Build relationships. Solve problems. Make things better.

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03 – Then My Life Changed 🧠

After sustaining a traumatic brain injury, the life I knew changed dramatically.

Skills that once felt automatic became difficult.

Memory, communication, emotional regulation, decision-making, energy, independence and everyday activities suddenly required strategies, support and enormous effort.

I had spent decades building companies.

Now I had to learn how to rebuild myself.

My psychiatric service dog, Love Love Dog, aka Doggie, became an important part of that new life.

Recovery has taught me that progress does not always look impressive from the outside.

Sometimes progress is remembering something.

Sometimes it is asking for help.

Sometimes it is completing one task.

Sometimes giving 25% effort really is 100% of what you have available that day.

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04 – Ventures

• Posh Tennis – Love Love Tennis App. A mobile app connecting luxury tennis clubs worldwide, letting players discover, book, and play at exclusive venues, with real-time availability and player matching. Nearly complete and launching soon.

• Love Love Tennis. A luxury tennis lifestyle brand producing Court to Cocktails apparel, fine jewelry, bags, and accessories, all made in Los Angeles, with a three-story boutique in the Golden Triangle of Beverly Hills.

• CHOCbite. A customizable artisan chocolate brand featuring luxury truffles, gold-flaked bars, and bite-sized confections, handcrafted in Los Angeles. Featured on Wine Library TV, Episode 898: Chocolate & Wine Pairing.

• ARTSYer. A sustainable art company creating fused-glass pieces from reclaimed and recycled materials, kiln-fired in Los Angeles into bowls, trays, platters, and art objects.

• Bliss by Adeline. A fine jewelry line inspired by meditation and wellness, featuring chakra-aligned gemstone hand chains and gold accessories, designed and crafted in Los Angeles.

• I ♥ Love My Doubles Partner. From 2015 to 2020, hosted multiple tournaments across the USA and offshore as tournament director and inspirational speaker, championing higher etiquette and deeper connections between women on and off the court.

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05 – Creating Has Always Helped Me Heal ❤️

Over the years I have written books, designed products, created art, developed programs, produced events, spoken publicly, and built communities.

My creative work includes:

❤️ Love Love Brain
My newest book, created from my experience of rebuilding life after brain injury and the lessons, strategies, and hope I continue to discover along the way.

❤️ Tenacity + Generosity
An upcoming book about two qualities that have shaped my life: the determination to keep going and the importance of giving back while you do.

❤️ Two tennis books
I Love My Doubles Partner!!!
Heart + Rackets: The Ultimate Guide to Women’s Tennis

❤️ Love Love Brain Podcast
Conversations with brain injury survivors, authors, professionals, and members of the recovery community.

❤️ Speaking and Workshops
Topics have included entrepreneurship, relationships, marketing, leadership, personal responsibility, and rebuilding after adversity.

❤️ Community Events
Including tennis tournaments, charitable programs, and events designed to bring people together.

❤️ Paul Harris Fellow, Rotary Club. Recognized for dedicated service and fundraising for youth and worthy nonprofits.

❤️ Featured Interview. Interview with Gary Vaynerchuk.

As Seen In – Press & Media

• Beverly Hills Weekly (2023). Featured as a luxury brand builder and designer with 30+ years of experience across finance, design, retail, and community-driven entrepreneurship.
• LA Downtown News (2024). Profiled as an entrepreneur who transformed her health through tennis and created the Court to Cocktails collection for curvy bodies.

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06 – Skills & Strengths

Three decades of building brands, leading teams, and creating products have honed a diverse skill set that bridges creative vision with strategic execution.

❤️ Digital Marketing Strategy
❤️ Brand Development & Storytelling
❤️ Client & Relationship Management
❤️ Leadership & Operations
❤️ Creative Direction
❤️ Analytics-Informed Decision Making
❤️ Product Design & Manufacturing
❤️ Event Production & Management
❤️ Intellectual Property Development

Intellectual Property. Three registered U.S. trademarks including the Heart + Rackets design mark and I Love My Doubles Partner word mark, plus a patent-pending capsule collection tennis racket.

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07 – Giving Back

Community has been part of my life long before my brain injury.

I founded Sweet Day LA, volunteered with organizations including The Midnight Mission and Marathon Kids, supported youth and tennis programs through Rotary, and now participate in brain injury communities and rehabilitation programs.

After my injury, I learned something even more important:

We are not meant to heal alone.

The support I have received from other survivors, caregivers, educators, therapists, friends, and community programs has changed my life.

Love Love Brain is one way I can pass some of that support forward.

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08 – A World-Class Education

• The Royal School – Bath, England. Prestigious boarding school, rigorous academic foundation.
• Stonar – Melksham, England. Independent boarding school, formative years of intellectual growth.
• Carmel College – Oxfordshire, England. Orthodox Jewish boarding school, spiritual and intellectual development.
• Beverly Hills High School – Beverly Hills, California.

Education Became Part of My Recovery 📚

Returning to school after my injury has become another form of rehabilitation.

My recent education has included acquired brain injury programs, spiritual psychology, personal development, and digital marketing studies through UCLA Extension.

Learning is no longer just about earning a certificate.

It is part of exercising my brain, rebuilding confidence, and discovering what I am capable of becoming.

International Experience – Hospitality & Operations in London

• General Manager, Cadillacs Nightclub – London, England. Managed operations and hospitality at a prestigious nightclub.
• Food & Beverage Manager, Equinox – Piccadilly Circus, London. Oversaw F&B operations at an iconic London nightclub.

A Life Lived Across Continents

My life has been blessed and colorful, shaped by living in diverse cities across Europe, the Middle East, and America: Bath (England), Tehran (Iran), South of France, Beverly Hills, San Diego, Austin, Newport Beach, Las Vegas, and London. Each location has enriched my perspective and contributed to my global outlook on business and community.

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09 – Why I Created Love Love Brain ❤️❤️🧠

Love Love Brain grew out of my own recovery.

I wanted to create the kind of place I desperately needed after my injury: simple, welcoming, practical, hopeful, and easy for an injured brain to understand.

This is not a website about having all the answers.

It is a place for sharing what I am learning.

I share strategies for brain injury recovery, emotional regulation, relationships, daily living, neuroplasticity, wellness, spirituality, creativity, money, caregiving, and rebuilding a meaningful life.

I also share the voices and experiences of other survivors.

The website itself is part of my rehabilitation. Learning, writing, designing, organizing information, and creating again are helping me exercise abilities that were deeply affected by my injury.

Better Brain, Brighter Being

That does not mean becoming the person you were before.

Sometimes healing means discovering who you are now.

Still Becoming

My story is not finished.

I am still recovering.

Still learning.

Still making mistakes.

Still creating.

Still laughing.

And slowly building a life that looks different from the one I had before, but can still be meaningful, creative, loving, and full of possibility.

That is what Love Love Brain is really about.

❤️❤️🧠

Adeline Arjad
and
Love Love Dog, aka Doggie ❤️❤️🐶